From 22 to 27 September 2024, the EU SME Centre led a focused, week‑long business mission that brought selected European SMEs — together with a trade promotion organisation active in green industries — to China. The delegation’s purpose was straightforward: connect green industry small and medium enterprises with contacts and opportunities as they explore the Chinese market.
The programme included structured B2B sessions that gave participants direct, business‑facing time to meet potential partners and counterparts in China. Following the first B2B session, the mission also featured a visit related to ESG — underscoring how environmental, social and governance considerations are now part of market engagement for green industry players.
This mission, reported by Nelly Alix for the EU SME Centre on 30 September 2024, illustrates a practical, hands‑on approach to internationalisation for European green SMEs. By combining matchmaking meetings with ESG‑oriented activities, the trip aimed to help participants better understand local market dynamics while highlighting sustainability as an integral part of cross‑border business discussions.
For European SMEs working in greentech and other sustainable industries, initiatives like the 2024 SME Business Mission offer a compact, targeted way to begin exploring China: meet contacts, test opportunities, and bring ESG considerations into early stages of market development.
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